Prepared by: Alex Villarreal, CEO
Overfly Sports | avillarreal@overflysports.com
The Baseball & Softball Club™ powered by Overfly Academy (also operating as TheBaseballClub.org and TheSoftballClub.org) is a first-of-its-kind Gamified SportsTech Platform Franchise — a vertically integrated platform designed to make professional-level development available to every athlete, regardless of zip code or budget. The platform targets 9M–12M active youth baseball and softball players across the U.S. and Mexico in a $10B–$20B+ underserved market. Core offerings include HitTrax gamified simulation training, on-demand custom fittings for bats, gloves, and uniforms, portable inflatable simulators via All Sports Inflatables (ASI), membership-driven recurring revenue, and NIL athlete engagement. We are raising $2.5M across two phases — Phase 1: $400K at an approximately $2.7M valuation for 15% equity, and Phase 2: $2.1M at an approximately $8.4M valuation for ~25% equity. With a projected Year 1 Platform Revenue of $3.55M, Year 5 Revenue Range of $18M–$26M, and a $60M exit valuation, Phase 1 investors are projected to realize a 16.9x MOIC and 76% IRR.
Backed by an MLB-certified equipment manufacturing business already generating proven revenue and industry credibility.
Targeting 9M–12M active youth players across the U.S. and Mexico in a $10B–$20B+ underserved market.
A vertically integrated sportstech platform built for recurring membership revenue, custom fittings, and multi-location expansion.
The Baseball & Softball Club™ powered by Overfly Academy (also operating as TheBaseballClub.org and TheSoftballClub.org) is a first-of-its-kind Gamified SportsTech Platform Franchise — a vertically integrated platform, not just another batting cage.
To make elite baseball and softball development accessible, affordable, and exciting for every family in America — regardless of zip code or budget.
To become America's dominant youth baseball and softball platform — where every athlete, in every zip code, has access to elite training, real development pathways, and the tools to compete at the highest level.
We build a welcoming environment that strengthens athletes, families, and local communities.
We design every experience around player growth, confidence, and long-term development.
We use gamified tools and modern training systems to make development more engaging and measurable.
We give franchise partners the systems, tools, and support to run efficiently and scale successfully.
No other franchise combines gamified simulation training, on-demand custom bat fittings, equipment, and uniforms under one roof.
MLB-grade technology trusted by MLB organizations powers the training experience.
The first portable inflatable baseball simulator experience in the U.S., powered by All Sports Inflatables (ASI).
Direct access through a supply chain partnership gives athletes and families trusted equipment options.
Membership drives predictable cash flow. Gamification drives stickiness. Commerce drives margin. Portable simulators extend reach beyond the four walls.
Youth baseball and softball still attract millions of athletes, but the system around them is failing families. Across the U.S., there are 9M–12M active youth baseball and softball players, a $19B+ combined youth sports equipment, training, and development market, and 0 national gamified training platforms serving this audience today.
Equipment and training costs shut families out before athletes ever get a real chance to level up — instead of making professional-level development available to all athletes.
Youth participation keeps dropping in underrepresented communities when there's no accessible, gamified on-ramp to keep them engaged.
Without a structured path, talented athletes never get the consistent training experience they need to move forward.
Key demographics — particularly Hispanic youth — remain underserved by sports infrastructure that should be opening doors, not closing them.
Mall-based sports training is exploding. Dick's House of Sport is investing $50M+ in batting cages in malls nationwide, and indoor sports facilities have grown at an 11.9% CAGR.
The Baseball & Softball Club™ powered by Overfly Academy is a vertically integrated sportstech platform — not just another batting cage — built to level up every athlete who walks through the door. We fuse gamified simulation training with on-demand custom fittings for bats, fielding gloves, and uniforms, all under one roof — giving youth athletes affordable access to MLB-grade technology, expert coaching, and a clear path from beginner to exposure-level play.
Start with affordable access. Members unlock custom fittings, equipment discounts, a practice facility, and personalized lessons that make it easy to level up.
Train with gamified reps, structured group and private coaching, and HitTrax for measurable progress athletes can see and chase.
Push into high-performance work with ASI and MLB-grade technology, built to make advanced development accessible to every athlete.
Open the next door with showcases, athlete pipelines, and NIL education for players ready for college ball and beyond.
Diversified revenue streams built to level up athletes and the business.
$2,000/mo at stabilization. High-margin coaching led by credentialed coaches who earn free facility access in exchange for running clinics and lessons.
$2,000/mo at stabilization. Gamified play powered by MLB-grade tech, turning practice time into sticky, measurable reps.
$3,200/mo at stabilization. Commerce amplified by the 50% member discount loop that builds loyalty and repeat purchases.
B2B revenue from teams, schools, and organizations.
Begins Year 2. Scales from $315K platform revenue (Year 2) to $3.15M (Year 5) as athlete roster grows from 10 to 100.
The Baseball & Softball Club™ powered by Overfly Academy is a vertically integrated sportstech platform built for athlete development, community access, and scalable growth. Membership drives predictable cash flow. Gamification drives stickiness. Commerce drives margin. Portable simulators extend reach beyond the four walls. Every stream feeds the next.
Our operations plan is designed to be efficient, scalable, and tightly integrated with the franchise platform. We combine technology, coaching, and flexible staffing to deliver a consistent high-quality experience across every Overfly location.
Real-time ball-flight tracking, exit velocity, launch angle, distance, and spray charts. Gamified leagues, leaderboards, and performance history. Trusted by MLB organizations, colleges, and elite training facilities worldwide.
Digital membership management, athlete profiles, progress tracking, and gamified XP-based development pathways. Every session builds stickiness through stats, leaderboards, and social momentum.
Youth athlete NIL infrastructure built into the platform. Helps top performers build their personal brand, connect with sponsors, and unlock earning opportunities.
The first portable inflatable baseball simulator experience in the U.S., powered by All Sports Inflatables (ASI) + HitTrax. Extends the platform beyond the four walls into tournaments, malls, schools, corporate events, and brand activations.
10 athletes already signed via Alta Sports Management. NIL revenue begins in Year 2, creating a scalable athlete-driven distribution engine that deepens platform loyalty and extends brand reach.
Coaches earn free facility access in exchange for running clinics, group lessons, and skill-development sessions — keeping labor costs fully variable and margins protected.
Any cage time not booked within 24 hours goes to student staff and volunteer coaches, maximizing utilization.
Staffing runs 2pm–closing on designated days to match peak demand and keep operations lean.
Identify optimal mall locations based on visibility, accessibility, and demand.
Set up the training environment, digital systems, and portable simulator-ready infrastructure.
Open with credentialed coaches, session programming, and member onboarding.
Use data, leaderboards, and brand momentum to drive repeat usage and scale to new locations.
Per location, ensuring sustainable operations.
Aiming for consistent weekly performance.
Projected revenue generation per academy.
Every location that opens makes the entire network stronger. Shared data sharpens athlete development. A growing member base deepens brand credibility. And a national footprint of gamified training, custom fittings, and portable simulator deployments creates the kind of platform density that no single-location operator can replicate.
Open the first locations. Prove the model. Fine-tune the experience, sharpen the membership offer, and show real demand.
Scale into high-density markets with a proven playbook built to create local impact and stronger platform value.
Activate NIL partnerships and athlete distribution to widen reach, fuel the pipeline, and connect more athletes to the platform.
Expand the full ecosystem — membership, retail, apparel, and portable simulators — into a nationally recognized brand built to level up athletes everywhere.
Built for mall inline spaces, strip centers, and urban markets. Lower buildout costs, faster launch.
The flagship format. Multiple batting cages, full HitTrax setup, retail area, coaching space, and member lounge.
Maximum revenue potential. More cages, event space, team training areas, and full retail.
$3.55M
$18M
Traditional batting cage facilities compete on price and location. The Baseball & Softball Club™ powered by Overfly Academy competes on a different dimension entirely. No competitor combines HitTrax gamified simulation, on-demand custom fittings, NIL infrastructure, portable inflatable simulators, and a national franchise network into one self-reinforcing ecosystem. That's not a feature list — it's a moat.
HitTrax-powered performance gamification turns training into competition. Athletes return because they're chasing progress, raising scores, and leveling up.
No competitor blends real-world training, digital engagement, and NIL into one platform. That mix creates real switching costs.
The only franchise concept with NIL infrastructure at the core. Youth athlete NIL is just getting started.
The market has batting cages. It has sports apps. It has collectible drops. No one has fused training, data, engagement, commerce, and NIL into one franchised platform.
Built by someone who lived the problem — and has the credentials to solve it.
A Mexican entrepreneur from Los Mochis, Sinaloa, Alejandro founded Overfly Sports in 2016 after earning a BBA in Accounting from SMU Cox School of Business and an M.S. in Engineering/Industrial Management from Southern Methodist University. He built Overfly to help athletes train better, compete harder, and access a pro-level experience that was never built for everyone. Today, Overfly is the only Mexican MLB-certified wood bat manufacturer, with 10+ MLB player ambassadors including Manny Machado, Ketel Marte, and Luis Arraez, plus 50+ minor league ambassadors. In 2023, the company acquired Powerbull Bat Co.'s El Paso facility, expanding operations on both sides of the U.S./Mexico border.
Overfly is seeking a mission-driven senior leader who knows how to build youth sports programs from the ground up. The ideal background includes serving as an Executive Director of a youth sports nonprofit, a Grant Administrator, or a Director of a parks and recreation baseball/softball division. This role will own the full academy operations playbook, from site-level execution to franchise scaling, and will build a fundraising platform for grants and sponsorships.
Overfly's coaching model is built differently. Credentialed coaches earn free facility access in exchange for running clinics, group lessons, and skill-development sessions — keeping labor costs fully variable and margins protected, while ensuring every athlete gets real coaching regardless of what their family can afford. Unused cage slots not booked within 24 hours go to student staff and volunteer coaches.
Our financial model projects robust growth over the next five years, driven by the expansion of our academy locations and diversification of revenue streams. The capital-light franchise model for new academies, combined with the established profitability of our manufacturing base, positions Overfly Sports Academy for accelerated scaling and strong financial performance. These projections factor in realistic market penetration and operational efficiencies.
Key unit economics for each academy location:
Total platform revenue grows from $3.55M in Year 1 to $18M (base) or $26M (upside) by Year 5, driven by location expansion and diversified revenue streams.
Location Count: Year 1: 1 | Year 2: 4 | Year 3: 8 | Year 4: 12 | Year 5: 15 (base) / 20 (upside)
At Year 5 base case ($18M total), equipment and branded gear leads at 33.3%, followed by apparel at 22.2%.
The donut chart illustrates the composition of the $18M Year 5 base case revenue, with Equipment/Branded Gear accounting for the largest share at 33.3% ($6M).
This column chart compares the Year 5 Base and Upside revenue scenarios across all streams, highlighting significant upside potential in Equipment/Gear and Apparel.
Phase 1 investors ($400K for 15%) can expect a 16.9x MOIC and 76% IRR at the base case $60M exit scenario.
This chart illustrates the potential Multiple on Invested Capital (MOIC) for investors across various exit scenarios, showing a strong return profile.
Key financial metrics demonstrate the compelling returns for Phase 1 investors under the base case exit scenario.
Formula:
Pre-Money = Investment ÷ Equity %
Pre-Money = $400,000 ÷ 15% = $2,267,000
Post-Money = Pre-Money + Investment
Post-Money = $2,267,000 + $400,000 = $2,667,000
Price per 1% = Post-Money ÷ 100
Price per 1% = $2,667,000 ÷ 100 = $26,670
Formula:
Pre-Money = Investment ÷ Equity %
Pre-Money = $2,100,000 ÷ 25% = $6,300,000
Post-Money = Pre-Money + Investment
Post-Money = $6,300,000 + $2,100,000 = $8,400,000
Phase 1 Dilution = 15% × (1 − 25%) = 11.25% ≈ 11.3%
Formula:
Investor Value = Exit Valuation × Diluted Ownership
Investor Value = $60,000,000 × 11.3% = $6,750,000
Net Profit = Investor Value − Initial Investment
Net Profit = $6,750,000 − $400,000 = $6,350,000
MOIC = Investor Value ÷ Initial Investment
MOIC = $6,750,000 ÷ $400,000 = 16.9x
IRR = (Investor Value ÷ Investment)^(1/5) − 1
IRR = (16.9x)^(0.2) − 1 = 76.0%
Each academy location is designed for efficient scale, with strong unit economics, a clear breakeven point, and a path from stabilized operations to meaningful NOI.
per location
at stabilization
per location
Stabilized at 90 members across 3 tiers.
To fuel our ambitious expansion and solidify our market position, Overfly Sports Academy is seeking a total of $2.5 million in a two-phase capital raise. This strategic approach allows us to hit key milestones efficiently while preserving equity for future growth.
Phase 1: We are raising $400,000 for 15% equity, implying a pre-money valuation of $2.27M and a post-money valuation of $2.67M. This initial capital will enable the launch of our flagship academy and critical foundational infrastructure.
Phase 2: We will subsequently raise $2.1 million for approximately 25% equity, based on achieving key performance indicators established in Phase 1. This second round will primarily support the rapid scaling of additional academy locations and further development of our proprietary platform.
The use of funds reflects the finalized investor book allocation for Phase 1. The largest share is dedicated to facility buildout to launch the first academy, followed by inventory, NIL and marketing, platform operations, and franchise infrastructure.
This detailed breakdown illustrates how each dollar from Phase 1 funding will be strategically deployed to ensure the successful launch and initial operational stability of Overfly Sports Academy.
Competitive royalty structure, details shared during discovery call.
Small percentage of gross revenue fuels the national brand engine.
Initial franchise term of 10 years with renewal options.
Our cap table is structured to incentivize long-term growth and investor confidence, maintaining founder control while bringing in strategic capital partners across two distinct phases of funding.
Overfly Sports Academy presents a compelling investment opportunity for strategic partners looking to support the future of baseball development while realizing significant financial returns. For Phase 1, we are seeking a $400,000 investment for 15% equity, valuing the company at an implied entry valuation of $2.67 million. This initial capital is crucial for establishing our flagship academy and building foundational operational infrastructure.
Following a successful Phase 2 capital raise, which will fuel our rapid expansion, the Phase 1 investor's ownership will dilute to approximately 11.3%. Our conservative five-year financial projections indicate a robust exit scenario, where a target valuation of $60 million would yield an investor value of $6.78 million for Phase 1 participants.
This translates to an impressive 16.9x Multiple on Invested Capital (MOIC) and a projected 5-Year Internal Rate of Return (IRR) of 76%, reflecting the significant upside potential of our scalable model and market positioning.
Multiple on Invested Capital
Internal Rate of Return
At exit for Phase 1 ($60M)
Projected enterprise value
The following tables illustrate the potential returns for Phase 1 investors under various exit valuation and post-dilution ownership scenarios, assuming an initial $400,000 investment.
These projections highlight the substantial return potential even in more conservative exit scenarios, underpinning the strength of our business model.
This comprehensive view of potential MOIC demonstrates the robust upside for early investors across a range of possible market conditions and ownership structures. We are confident in our ability to achieve and exceed these targets through strategic execution and market leadership.
Overfly enters from a position of strength — with real revenue, real moats, and a real market gap to fill.
As with any high-growth venture, Overfly Sports Academy operates within a landscape of potential challenges. Our comprehensive risk analysis not only identifies these critical areas but also outlines proactive mitigation strategies embedded within our business model. We believe our structural advantages and strategic approach significantly reduce exposure, enhancing investor confidence and ensuring sustainable growth.
Mitigated by strategic location selection in high foot traffic malls, proactive community partnerships, and leveraging existing relationships with RBI (Reviving Baseball in Inner Cities) programs to ensure a strong influx of initial members.
Mitigated by Overfly's unique value proposition: a compelling combination of proprietary apparel manufacturing, gamified training experiences, and an affordable monthly membership fee that stands out in the market.
Mitigated by our strategy of establishing a corporate-owned flagship academy first. This allows us to fully prove and optimize the operational model, training protocols, and customer experience before scaling through franchising.
Mitigated by the direct ownership of the manufacturing parent company. This vertical integration ensures a controlled and reliable supply of our specialized training equipment and exclusive apparel, reducing external dependencies.
Mitigated by our highly accessible $50/month price point. This positions Overfly as a cost-effective and high-value alternative to more expensive sports training options, making it resilient even during economic contractions.
Mitigated by our commitment to building a diverse and robust leadership team and an experienced advisory board. Phase 1 capital will be specifically allocated to attract top talent, ensuring broad expertise and operational continuity.
Our proactive approach to identifying and addressing these risks, coupled with our inherent structural advantages, positions Overfly Sports Academy for robust growth and minimizes potential roadblocks on our path to market leadership.
We are not starting from zero. We have proven revenue, MLB-certified manufacturing, a clear market gap, and a founder who lives this mission.
We are ready to build. Join us.
Alex Villarreal, CEO | avillarreal@overflysports.com